Getting website content right is hard, especially when the subject is technical and there's a lot of nuance in deciding what to include, what to leave out, and how to say it. Over the summer of 2023, alongside earlier marketing strategy work, the site's content was rewritten to be clearer about what the WebEnsure platform actually does and who it's for. That work is ongoing, but it gave us a clear direction to build from — including, eventually, this rebrand.