After a domain-copying incident left us with no real recourse, we registered an EU trademark to protect the brand.
A few years ago, someone registered a similar domain to ours and copied our content for what looked like fraudulent purposes. At the time, the Finnish domain registrar told us there was nothing that could be done.
So we applied for, and were granted, a European Union trademark (EUTM) for WP-Ensure — giving the brand legal protection across the EU and a real path to act against this kind of impersonation in future.
That trademark still stands. The company changed its name to WebEnsure, but the legal entity behind it — and its business ID — didn't change, so the protection this registration provides carries over.

Written by: Lisa-Marie Karvonen
I've been writing code since I was six years old starting out on an Amstrad CPC 464. I've coded through framesets, table layouts, pixel-perfect design, bootstrap, flex and now AI.
I started in website security in 2017 after my own site was hacked despite being updated, and I have an unhealthy obsession with data integrations and Laravel.
I'm from Scotland originally, but have made a home here in Finland with my husband, son, two dogs, two cats and a reef tank.
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